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Published 07 February 2018

A new campaign aimed at raising recycling rates in West Dunbartonshire has been launched by the Council.

Currently, the 46,500 households in West Dunbartonshire recycle 49% of their waste − and the aim of the new campaign is to get closer to the ambitious target of recycling 70% of household waste by the year 2025.

Recycling costs on average 50% less than sending waste to landfill, which means that if a 100% recycling rate was ever achieved, massive savings could be made and used to fund other Council services.

The new campaign hopes to change attitudes and make recycling second nature to residents of West Dunbartonshire. The driving message is as follows:

We’re currently recycling 49% of our household waste in West Dunbartonshire. Thanks to everyone who makes this possible. With your help, we can do even better, saving energy, water and landfi­ll space. It’s easy to get into the recycling habit − fi­nd out how at www.west-dunbarton.gov.uk/recycle

Councillor Iain McLaren, Convener of Infrastructure, Regeneration & Economic Development, said: “We really appreciate the efforts of our residents when it comes to recycling, but we also know that some simple changes in how we dispose of waste can have a massive impact financially for the Council and, of course, it also plays a huge role in protecting our environment. Plastic has been in the headlines recently with the incredible Blue Planet TV series and your blue bins accept plastic, paper, metal and cardboard. On top of that, the Council offers a range of options to recycle just about anything.”

Blue bins take plastic bottles, tubs and trays, (as long as they’re not black), paper, food and drink cans, and cardboard and cartons. Remember to rinse out containers, which helps keep bins clean and makes items easier to recycle.

Glass can be taken to one of the many glass collection points in each area, while brown bins accept all kind of food waste. The Council has recently made it easier for residents to request new liners for their brown food waste caddies. When you get down to your last few liners, simply tie one to the handle of your brown bin and the waste collectors will know to leave you a new roll.

The recycling process sees plastic bottles and containers, paper and metal cans collected together in the blue bin system, separated out into their individual material types and sold on to the open market to allow the material to be turned into those products again.

Glass is also used to make new glass products while food waste is used for industrial fertiliser or biofuel and garden clippings are turned into compost for agricultural use.

To highlight how all recyclable items go through a process to be re-used, the campaign includes the slogan “We Wanna Do It All Again,” as if spoken by the items themselves.

Councillor Diane Docherty, Vice Convener of Infrastructure, Regeneration & Economic Development, added: “Recycling is something we can all do and we should all be committed to reducing waste that goes to landfill. The Council does everything it can to make recycling as simple as possible for residents and my hope is that people eventually do it without even thinking about it. In much the same way that putting on a seatbelt is second nature to everyone who gets in a car, I hope that putting recyclable waste in the correct bins becomes second nature to us all.”

The campaign message will appear on posters and banners over the coming weeks, with social media messaging also planned.

All the information on recycling in West Dunbartonshire is available at www.west-dunbarton.gov.uk/recycle

Recycling poster